The Top Time-Suckers On The Web

[Mike]

The pageview's not dead, just weaker. There will be certain types
of sites where those numbers matter - especially textual sites. But
increasingly, as video and interactivity thrive, it is time spent
per user rather than pages viewed that gets the attention of
marketers. This is more of a TV model than a billboard one.

Jay Meattle at Compete.com's blog, asks, "where DO we spend all
our time online? Which websites are more successful in capturing
our attention compared to others?"

According to Compete's metrics, the top 20 domains attract almost
40 percent of the average websurfer's time, led, by a mile, by
MySpace.com. MySpace users hog up News Corp. bandwidth so much that
they take up 12 percent of the total time spent anywhere on the Web.
Users spent almost 28 billion minutes at MySpace in December.

Yahoo! and its properties capture 8.5 percent of our time, followed
by MSN and eBay with 3.7 percent, Google with 2.1 percent, and AOL
with 1.7 percent.

Google's time allocation may seem surprising low to some. But Google
is primarily the road to the event, not the event itself (though it
could become an event, if the company would betray the Google
purists and be the portal the rest of us know it's dying to
become). Even if you add YouTube, which sits at number 12th on the
list, Google's time share raises to only to 2.7 percent.

Meattle writes:

Yahoo holds a significant lead over Google+YouTube.com,
MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN
to take #1 (hint hint)

Yes, many have suggested, especially on Wall Street, that
Microsoft get in bed with Yahoo to better compete with Google in
search while simultaneously overtaking MySpace in time spent. Both
companies have been unwilling to talk about it in public.

Also interesting on that top 20 domain list is the presence of two
online gaming sites, Pogo.com and NeoPets.com. Market analysts have
recently predicted that online gaming sites would be the next great
advertising target, growing 70 percent year-over-year for the
foreseeable future. Together, Pogo and NeoPets capture two percent
of all time spent online, slightly lower than Google's share.

The Top Ten Websites Ranked by Total Time Spent

1. Myspace
2. Yahoo
3. MSN
4. eBay
5. Google
6. AOL
7. Pogo
8. Facebook
9. Amazon
10. Craigslist

Article from Webpro News

I hope one day to have Siliconhell in that list [-o<

Mike...